Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!

Monthly Archives: June 2010

Fall in Sale of Pre-Owned Homes

In 2010 we have seen sales of pre-owned homes fall 0.6% in February from the month prior, according to the National Assn. of Realtors in Washington. To be prepared for the current market stay plugged into your InvestorCompsOnline account to access essential real estate comps and valuation information.

Given that home sales have struggled since December, when they plunged 16.7% from the prior month, the result of slow activity following a surge last fall as buyers scrambled to take advantage of a federal tax credit for first-time purchases. The tax credit of up to $8,000 for first-time buyers had an initial expiration of Nov. 30, though Congress extended it through April and expanded it to include up to $6,500 for current homeowners.

Unfortunately the tax credit funds ran out and left the housing market soft. In addition, the extended credit has appeared to have little to no effect on the market to date.

Previously owned homes sold at a seasonally adjusted annual rate of 5.02 million units in February, down from 5.05 million in January. That was 7% higher than the 4.69-million-unit pace of February 2009.

Inventory rose 9.5% to 3.59 million homes for sale, an 8.6-month supply at the current pace. Raw unsold inventory is 5.5% below a year ago. Given these sales statistics the after repair value knowledge gained using your InvestorCompsOnline account will prove valuable in the coming months.

A sign of broad home price stabilization is if a surge of home buying is seen in comparison to the fall in the months that lead to the original tax credit deadline. This will mean enough inventory has been absorbed to ensure this promising step forward. Using InvestorCompsOnline account can give you the edge you need to be prepared!

2011 to see a REO Inventory Peak

The year 2011 is predicted to see a peak of REO inventory or foreclosed homes owned by the banks. The total inventory of foreclosed homes that have not been taken over by lenders is around 2 million homes. InvestorCompsOnline can equip you with the Real Estate Comps needed to make wise investments during this season.

At this time it takes two years for a home to go from the beginning stages of foreclosure to becoming REO inventory. The two primary reasons for the delay in processing these foreclosures are: the huge backlog of foreclosed properties which are causing lenders to have to deal with a ton of legalities and paperwork that are involved with the foreclosure process. Second, is that lenders likely do not want to release alot of properties on the market all at once, which would affect property values.

The huge number of homes that will hit the market over the coming years will likely cause continuing downward pressure on home prices for the near future.

What should you do to be prepared for the surplus of properties coming available in 2011? Take advantage of your InvestorCompsOnline account to access the comps information and property data to make sure all of your investments are sold and turn into successful deals.

Learning the Basics of Wholesaling Properties

One of the best strategies to use for beginning real estate investors is Wholesaling. Why is this technique a great beginning? Because wholesaling properties does not require the investor to use any of his or her credit or money to complete the deal (as long as you know what you are doing).

So what is wholesaling? Here is how it works: An investor finds a property using Real Estate Comps that is well below its market value, gets the property under contract, and then assigns or sells the CONTRACT to another investor or buyer to complete the purchase!

You do NOT improve the property; just get it under contract and SELL the contract to another investor who is looking for a house in need of repair. That’s it! It’s as simple as that! You can typically sell a CONTRACT for anywhere between $500 – $10,000+ profit!

What would be the steps necessary to complete a successful transaction?

Step 1- Determine the After Repair Value (ARV). The most successful way to determine ARV is to use InvestorCompsOnline to provide comparable property information. Analyze a set of the lowest comps in the area and the highest comps of the area. For your purposes, when making an offer, seek out the lowest comps in the subdivision.

Step 2- Calculate the repairs. Do a quick drive by, look the property over, and determine what repairs may be needed. As a rule of thumb, it is a good idea to figure in a set amount as repairs when making an offer. If the amount of repairs turns out to be significantly higher than you originally set, then you may need to walk away from the deal. If lower than you thought, then you may increase the assignment fee.

Step 3- Make an offer. Understand that you are making offers that will benefit your business, so your asking price will be lower than what most people’s expectations are. Expect 90% of your offers to be emphatically declined, 10% of your offers to be countered, 5% to be interesting, and 1-3% to accept. Also, it is best to construct an offer that will allow your end buyer to profit. Many new wholesalers make the mistake of not caring about the end buyer. If the end buyer cannot sell to someone else, then they will not be in business long and you will have lost a good partner. Losing partners will cut YOUR career short in this business.

The end goal is a win-win transaction for all. You make money and the end buyer does too. Use your InvestorCompsOnline account to access more wholesaling training on the support desk.

Become More Social

Today I want to demystify what social networking entails and how you can use it to your business’s advantage.

Social media, web 2.0, social networking. These terms are mentioned in just about everything business owners read and hear, but the majority still don’t completely understand what the buzz is about. Yes, keeping up with emerging trends can seem daunting, but social media is one trend business owners need to keep on their radar.

Basically, there are two aspects of social media. The first aspect encompasses things like blogs, podcasts and videocasts, which many businesses have readily adopted. The other, more social aspect includes applications like MySpace, YouTube and Twitter.

Using the social side of social media to market your business can be tricky. Recently MySpace has gotten a bit of unfavorable attention from the media because of sexual predators taking advantage of the site. And while YouTube has become a favorite way to share videos online, you can never be sure as to what kind of video the service will show after yours plays. Some of them may be highly inappropriate for your audience.

So, as a business owner, how do you determine which sites to target, how to approach them and what returns to expect? Here are some nuggets for you to keep in mind as you consider leveraging social media in your own company.

Examine your target market. Are you marketing to finance types or Gen Y’ers? The more social aspects of social media may not be the best place to find and communicate with your audience if you want to do business with stock brokers. Yet if you’re marketing to a more casual customer, social media may be just the carpet ride your business needs.

Focus on the return and the investment. Because social media has garnered so much attention, many have gotten caught up in the hype of stories about businesses seemingly going from zero to 60 overnight. As a result, some companies have become much more focused on their return than their investment. Figure out well in advance what you’re willing to invest to get the return you want.

Set and measure your digital yardsticks. As the saying goes, “If you don’t know where you’re going, any road will take you there.” Establish some basic goals for metrics that you’ll monitor regularly. If you’re starting a MySpace page, set a goal for how many friends you want to have within a certain period of time.

Contribute to the social network–don’t just market to it. I suggest you first listen to the community and understand what the issues and who the influences are. Don’t just try to push your wares.

Protect your brand. The sad truth about the more social aspects of social media is that there are some not-so-savory characters that’ll be using the same medium to get their message across. Examine where you’ll be placing your brand and what types of companies are going to be sharing that space with you.

Social media can have a positive impact on your business, if done right. You already understand the importance of networking; now it’s time to take it online.

All the best,
Mark Jackson (MJ)

Use Twitter To Make A Deal

At all of our InvestorCompsOnline conventions, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So, we at InvestorCompsOnline decided to do the research for you to determine is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, let’s look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a “micro-blogger” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it – with one exception. Twitter only allows a subscriber to express themselves 140 characters at a time. So it’s a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose “tweets” you are interested in, you can “follow” them – whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is “following” you. Now that you are aware of the basics, let’s discuss making this a powerful and PROFITABLE tool for you.

Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. InvestorCompsOnline suggest you should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for – the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you “Tweet”, the larger your following will become – and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal – which, of course, means a greater opportunity for you to profit!