Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!

Monthly Archives: July 2010

Profiting from Bulk REOs

Real estate comps are the first step in any real estate investment deal and your InvestorCompsOnline access covers that for you. Now, when you’re working in the real estate investment industry selling Bulk REOs, you need to map out your method of operation to maximize your profitability. You may be wondering how you profit from Bulk REOs, since everyone, from the buyer and the seller, and in between, is trying to get a steep discount. Glad you asked, I’m going to tell you how.

Buyer’s Choice

My second step is giving your buyer (Private Equity Fund, Hedge Fund, high net worth investors, etc.) the opportunity to “cherry pick” homes from your Bulk REO package. For example, if I send you over a package of 100 homes, there may be six houses in one given market an investor may want to buy, versus the entire package. Let’s say I sell you those six homes at $10,000 a piece, but you sell those same six homes to a local investor for $15,000 a piece. You made yourself between $30,000 just from one transaction.

Buying from Banks

Third, you can buy directly from the bank if you have cash. This is where the greatest discount is available and where the highest profit margin can be earned. The banks are desperately trying to get rid of the surplus of distressed properties on their books and will sell at.25-.6 Par.

These are the main money making possibilities when you’re a Bulk REO Investor. This business is about who you know. Don’t be afraid to make cold calls, attend networking events, pass-out flyers, and any other form of marketing to make new contacts. Use the law of supply and demand to your advantage- where you have access to the coveted supply of Bulk REO’s, and YOU are in high demand for access to them.

The Foreclosure Effect

When researching real estate comps and scouting neighborhoods for profitable deals, it is wise to consider the total number of foreclosed homes in the area. Unfortunately, foreclosures can lower the surrounding homes’ value by at least 27%, according to a report from MIT (Massachusetts Institute of Technology) economist. By having an increased housing supply in an area and having the banks and lenders needing to unload the foreclosed property, home values are noticeably driven down. InvestorCompsOnline is a excellent tool to find out what the true real estate comparables are for the homes you might be considering.

foreclosuresign

MIT and Harvard conducted the study by looking at over 1.8 million homes which were sold in Massachusetts in the last 22 years. By studying the data, they were able to deduce that foreclosure (as opposed to a deceased homeowner or declaring bankruptcy) could reduce a surrounding home’s value (even if the owners are far from facing foreclosure.) Death and bankruptcy can lower the value by less than 7%, as opposed to the previously stated 27% that foreclosures cause. Because foreclosures often mean deteriorating and dilapidated conditions, the surrounding homes are affected as well. They make the neighborhood look bad and unkempt.

Also, because foreclosed homes are sold quickly and at a steep discount, this affects the home’s values as well. The home prices of the surrounding homes are taken into consideration when determining its value.

Use your InvestorCompsOnline account to be sure you are accurately accessing the value of your future deals and don’t get caught holding the bag in this foreclosure increased season.

Gulf Coast Oil Spill Affects Real Estate Market

Real Estate Comps in the Gulf Coast have shown the oil spill is an environmental disaster and a serious blow to many businesses and families along the coast. In that same vein business and property owners along the Gulf Coast, particularly in Florida, are being significantly affected. Unfortunately, people planning to build family properties in Florida are beginning to reconsider as the massive oil slick spreads across the Gulf of Mexico. It is a serious blow to the state’s hard hit real estate industry which had been showing signs of recovery.

It is also hitting the holiday home sector with tourist numbers down because potential visitors are being put off. Many stalled projects generally are second or vacation homes on the water but also include primary residences, homebuilders and suppliers say. Several homebuilders reported a halt in construction since the crisis began.

gulfcoast-spill

New home sales that were beginning to improve earlier this year have slumped since the oil rig, Deepwater Horizon, exploded and began gushing oil off the Louisiana coast in April. Business is at a standstill because no one knows what is going to happen, according to Darrell Day, president of Dayco Construction. There is uncertainty over where the oil will land, how it will be handled and what federal regulations will follow, he added.

The oil spill is also likely to affect local property values, according Rick Harper, director of the University of West Florida’s Haas Center for Business Research and Economic Development. Second homes are most vulnerable because the value is linked to the ability to lease the property when not in use. BP has already paid out $183,602 in claims for losses in Florida. About $11,722 of that has been paid for losses to total real estate sales.

But it is not just property along the Gulf coast that is affected. Additionally many worry that the effects of the oil spill is attributing to the overall decline in real estate sales which is 20% lower than last year in this region. Let’s continue to keep the people of the Gulf Coast states in our prayers as they continue to face this crises in the near future.

The Benefits of Twitter

For many people Twitter is and has been a valuable tool. More recently, a lot of conversations have started to focus on social media ROI, that is, your return on investment. As you research real estate comps and utilize your InvestorCompsOnline account to grow your business, I believe Twitter will benefit you greatly! However, you might be logging hours online, updating your statuses and sending tweets, but what are you getting in return? Do you know?

Before you even begin to think how to measure ROI, the fact remains that if you are not providing quality content to your followers, a million tweets isn’t going to get you much in the way of business. Are your followers being engaged? Are you providing quality information? Are you prompting them to respond or giving them some sort of call to action? Once you can answers these questions with a resounding “yes,” then it’s time to start tracking your results.

Here are four ways to measure your ROI and see if it’s where you hope to be, according to Twitter.com:

  • Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
  • When you offer deals via Twitter, use a unique code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
  • Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
  • Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.

Take advantage of all the free marketing that Twitter can provide. Adding to it your knowledge gained through your InvestorCompsOnline access will equal business success!

Benefits of Email Marketing

For the rare moment you aren’t looking up real estate comps here is something to boost your business. I’m sure you are all familiar with various marketing techniques but I wanted to focus in on email marketing and some of the benefits of it. Many of us use snail mail for our business(es) without giving it much thought. I wanted to mention what I think are the 5 most beneficial reasons to explore the world of email marketing.

Many investors only use real estate comps to determine which properties they should pursue. And while InvestorCompsOnline can most certainly be an assist in that quest, we wanted to also help by discussing ways to market those properties you find. While we are shown a sometimes infinite amount of consumer directed messages daily, I feel email marketing is still one of the most effective tools…Below I have listed what I feel are the most promising reasons for taking advantage of this particular style of marketing.

bxp37778

1. The ability to reach a certain target group. Meaning you can send the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then divide it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork for you thus making it more efficient and effective.

2. The opportunity to actively engage your readers. Your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to do business. Email marketing allows you to do that by bringing them community and market news, current mortgage rates, and other timely tips on a regular basis. It’s a positive way to engage them, and to keep them engaged.

3. Email marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.

4. Not being intrusive is very important. Email marketing doesn’t interrupt a prior activity to deliver a message, the way television or radio commercials, or especially telemarketing calls seem to do. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say.

5. Research supports the productivity of email marketing. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.

Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. I encourage each of you to explore the benefits of email marketing and all the opportunities it can afford you!